Cavs to wear Goodyear logo on jerseys next season

Los Angeles Angels Mike Trout right celebrates his solo home run with Kole Calhoun during the first inning of a baseball game against the Detroit Tigers in Anaheim Calif. Sunday

Thirteen months ago, the National Basketball Association approved of teams signing a company to put its 2.5-by-2.5-inch logo on jerseys in the upper-left corner, beginning with the 2017-18 season. It's a deal that inspires and provides for the Cavs team and the future leaders of America that are being educated in Cleveland and Akron.

Also, as part of the arrangement, the Cavaliers and Goodyear are donating $1 million to educational programs in Cleveland and Akron public schools. In a press release from the Cavs, LeBron James would explain why Goodyear is the ideal logo for a kid from Akron. This will be the first sponsor jersey patch for the Cavaliers.

Cleveland coach Tyronn Lue is happy the Cavs will be rolling with Goodyear, but he has no plans to ride in the company's blimp.

"Connection; connection between Goodyear and basketball, connection between Goodyear and the Cavs, and a connection between Goodyear and our community here in Northeast Ohio - and a meaningful connection at that."
The Goodyear Wingfoots won the first NBL title in 1937 and the AAU National Championship in 1964.

The financial terms of the Goodyear sponsorship were not announced. It is most famous for its blimp, which flies over sporting events.

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CLEVELAND- The Cleveland Cavaliers are set to make what the organization is calling a "major announcement" on Monday.

Griffin also said the new Goodyear partnership was "deeply meaningful" to him on a personal level.

The agreement will give Goodyear tremendous exposure because the Cavs are one of the league's most televised teams. The organization also owns and operates the Cleveland Monsters hockey team (AHL), the Cleveland Gladiators arena football team (AFL), and the Canton Charge - their NBA Development League team in nearby Canton, Ohio.

The league is entering uncharted territory as it will allow corporations to pay for advertisements on their jerseys for the first time.

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