Netflix is replacing its star ratings with thumbs up and thumbs downs
Netflix is changing its ratings system, reports Variety, and gearing up to replace the existing stars with thumbs ups and downs.
Netflixsaid it tested the new system and there were 200 percent more ratings. Comparing the two methods, the company discovered that users were overwhelmingly more likely to rate a movie when given a binary choice than when faced with the traditional star-rating system.
The change, which has been in beta with hundreds of thousands of users since a year ago, will now allow users to rate titles based on a "thumbs up/thumbs down" system. But when Thursday night rolls around, how many people are interested in a hard hitting documentary over a "silly movie" to unwind?
Say goodbye to the Netflix star. It rolled out the interface change to hundreds of thousands of new Netflix users around the world, while other members saw the old interface with stars.
So what will come in place of Netflix's star rating system?
Netflix is ditching five-star ratings in favor of a simple thumbs-up/thumbs-down. The on-demand video streaming giant is taking the YouTube route and will soon allow users to rate programs using a thumbs up, thumbs down system. But it sounds like Netflix thinks the new system will help improve its data and surface popular content you'll like more accurately.
In addition to the thumbs, Netflix will be adding a "percent-match feature" that will indicate how close to your tastes a particular show or movie is. Match-ratings below 50% reportedly won't be displayed.
So, Netflix users, will you give the new rating system a thumbs up or a thumbs down?
You can expect Netflix's goals of bringing you viewer-specific content to stay the same; the only thing changing is that they're making it easier for you to let them know your thoughts, Roman emperor style.
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