Mercedes Retains Top Slot Despite Marginal Fall In Sales

Mercedes-Benz Fit & Health Concept

Both BMW and Audi made record sales in 2016, but Mercedes' climb of 11.3% had been a lot more dramatic. Sports auto and performance brand Mercedes-AMG and the Dream Cars achieved double- digit growth rates in 2016, underlining Mercedes-Benz's strong dominance in the performance vehicle segment. The decline of 2% in sales is the first time since 2012 when the company closed a year with negative numbers. Folger said a series of initiatives, including a higher focus on performance cars under the AMG brand, helped maintain demand.

SUVs were the biggest draw for buyers in 2016, topping 700,000 sales with growth of 34.3 percent as the firm introduced new models.

On Sunday, Daimler informed investors that it sold 2.08 million Mercedes-Benz passenger cars in 2016.

The Germany luxury vehicle brand delivered 2.08 million cars across the globe in 2016, up 11.3 percent from 2015, Mercedes-Benz's parent company Daimler AG said in a press release.

Roland Folger, managing director & CEO, Mercedes-Benz India, said, "Clocking more than 13,000 for two consecutive years is an achievement for us, given the uncertainties and challenges we faced last year".

Speaking on 2016 sales, Frank Schloeder, acting President of BMW Group India said, "2016 has not been an easy year for the automotive industry and that applies equally to BMW Group India".

More news: Apple Invests $1 Billion In Softbank Vision Fund

BMW Group India in a press release said that it has delivered 7,861 cars to customers in the calendar year 2016. During the course of the year, developments in the Indian economy and policy framework shook the mechanisms of the auto industry.

Zetsche has presided over a renaissance in the design and technology of Mercedes vehicles, refocused the company on technological excellence and autonomous driving instead of short-term sales goals, and adapted the entrepreneurial mindset of Silicon Valley to the traditionally risk averse culture of Stuttgart.

Volvo Cars India also saw a steady increase in sales in 2016 with the launch of the new S90 sedan and the XC90 SUV still doing well in the market.

The carmaker also dethroned BMW and claimed the title for the top luxury carmaker of the past year in terms of sales.

Mercedes had achieved its best year ever by sales for the sixth time in a row, he added.

The Munich-based firm notched up growth of 5.2 percent over 2015's result, but couldn't hold Mercedes off the top of the sales podium. BMW continues to be in the third position, followed by JLR.

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