Ford Makes Huge Announcements At NAIAS Including Bronco And Ranger

Ford announced Monday at the North American International Auto Show that they will be bringing back the Bronco in 2020.                      WXYZ

FCA provided nearly no production details, but it did say the south plant of its Toledo Assembly Complex in OH will take on the all-new Jeep pickup truck, part of a $1 billion investment to build these "vehicles at the heart of the SUV and truck market".

"This year, the expansion of our business as an auto and mobility company moves into even higher gear", Ford CEO and president Mark Fields said Monday. Unlike the Ford Bronco however, the Ranger was never discontinued as it remained available in other foreign markets as reported by U.S.A Today.

"There's a differentiation in the customer looking for that different size of vehicle [compared to the larger F150], and so we believe there will be an incremental sales boost there for us". Ford has confirmed that they will be bringing back the Ranger and the Bronco to North America.

Before O.J.'s alleged murder drama, Ford Bronco sales were slumping.

Fiat Chrysler said Sunday it will invest $1 billion in two USA factories to build three new Jeep vehicles, including a pickup truck. What FoMoCo's president of The Americas actually wanted to say is that the next-generation "Ranger is for truck buyers who want an affordable, functional, rugged, and maneuverable pickup that's Built Ford Tough". It's not been designed for USA emissions standards, so this one is a long shot at best. But Zetsche also said Daimler and its Mercedes-Benz brand would "have to adjust" to any new rules put in place by the Trump administration.

The company's MI assembly plant will be responsible for U.S. production, but as yet there is no confirmation of a right-hand drive program.

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We might see the Bronco at the same time, perhaps in a near-final "concept" version, or Ford might wait until early 2019 to show off its new truck-based SUV.

The Ford Ranger will also rise from the ashes after a 6-year-long absence.

I for one, hope this guy is wrong, simply because I want the new Bronco and Ranger to be very similar to their ancestors. This information coincides with what we learned from Hinrichs at the auto show.

Hinrichs didn't give much in the way of details beyond that. "Bronco will be a no-compromise midsize 4x4 utility for thrill-seekers who want to venture way beyond the city".

John Rosevear owns shares of Ford and General Motors.

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